HO <<way of life>>

HO is the man who appreciates the good side of life. He is very sociable. He likes refined things, like having a good dinner and make his friends discover its best wines,

HO Look

He always wears elegant and well-cut suits, and at the week ends, he enjoys wearing his velvet trousers and his warm cashmere pullover.
He is keen on shoes and watches, and his favourite brands are Cartier, Weston, and Jaeger Lecoultre.

HO Leisures

In his free time, he likes spending time with his friends and family, around good food, and good wine or good cognac, ending the late evening smoking cigars. He enjoys going to his country house, where he spends time reading books and listening to music.
The graduated shiny brown transparent bottle with its square majestic shape is timeless. It refers to leather, wood and warm noble materials. The ultra glossy packaging appears like a mirror and reveals your magnetism.

Origins of HO name : 

HO is the short name for <<homme>> which mean MAN in french. It sounds modern and simple. It reveals all the virility and seduction of this beautiful fragrance.

Inspiration of the creator :

when jerome Epinette imaginated HO, he had the desire to express all the good things of life for a refined man : good wines, good food, best of leisures for a distinctive man : the rare essences of Elemi, Myrrh, and Incense are here to express the originality of the fragrance.
HO opens up on mystic incense and coriander notes. This is followed by   an incomparably luminous range of seductive notes: majestic hyacinth, delicate violet and fresh lavender.
Warm amber and rich myrrh and musk are the key signatures of the fragrance
HO is a concentrate of seduction and "Chic".

INGREDIENTS:

CORIANDER

Coriander is an annual herb originally from Armenia. It is one of the most ancient spices: it was already used in Ancient Egypt and signs of its use were found in Sanskrit and Hebrew texts.
Cultivated all the way to northern India and South-east Asia, it grows in Sahara oasis, in Mediterranean countries, and also in European northern countries.
Cultivated in France as early as the 18th century, it has become sub spontaneous in many places and weed in cultures.
Its erect stem from 70 to 80 cm high is cylindrical, streaked and glabrous. Its leaves are alternated, the bottom ones divided whereas the upper ones form linear strips like fennel. The plant is in bloom right from the beginning of summer according to sowing and seasons.

MYRRH

Myrrh is a thorny tree native to the semiarid areas of western Africa. It grows in Egypt, Ethiopia, Sudan, Arabia and Somalia.
It is roughly 10 metres high. Its ash-grey trunk bears ramous branches. Its leaves are trifoliate and aromatic, its small flowers are white. The fruit is an ovoid drupe.
Gum secretory canals are located just under the bark. This gum is itself called myrrh: It is the thick liquid which exudes from the natural cracks of the thin bark. The inhabitants of Somalia incise them to quicken the production of gum: this oily sap solidifies into yellowish-white tears which turn red when dry. Myrrh smells like lemon or rosemary.
The resin was not used in medicine prior to the Middle Ages and then employed for its stimulant, antispasmodic and tonic properties.

LAVENDER

Lavender come from Southern Europe. 20 to 60 cm high, this small shrub grows in the Mediterranean area, an arid and chalky hillsides. It is cultivated in Europe and in the United States for its aromatic flowers.
Lavender stalks are thick, sturdy, spindly and naked. They bear opposite, narrow, sessile, lanceolate and grey-green leaves. Blue or lilac flowers, labiate and with a tubular calyx, remain throughout Summer. They are packed into loose spikes at the end of the stalks.
Registered in the 18th century among ¡°cephalic plants¡±, lavender was used almost like rosemary to fight nervous diseases. Lavender water was used for its claming properties, particularly in baths.

INCENSE

Male incense or incense from Africa is the gum resin of a shrub native to the desert regions of Arabia. It is cultivated and harvested by Somalis who cross the Arabian Gulf to sell it in the trading posts of Aden, Djibouti, Makulla and Zeilah.
This shrub has pubescent terminal branches, composite leaves with 7-10 undulating leaflets, white flowers packed in long simple axillary and erect clusters. The fruit is a drupe. The trunk contains more or less deep canals which secrete a gummy odorous oily resin if cut.
This resin is what is used, under the shape of¡°tears" or °chestnuts". During the dry season, from February to March, incense is harvested every fortnight. The 2 cm tears can be of many different shapes.